The term Massurrealism was first introduced by American artist James Seehafer in 1992. It is defined as a coalescence of mass media (such as pop-art) and surrealism. Essentially it is an evolution of surrealism that recognises the strong influence of the mass media and technology on today's surrealist imagery.

Its popularity has grown because Massurrealism represents the breaking through of borders, known categories and limitations. This makes the Massurrealist a free spirit. What the Massurrealist sets out to do, essentially, is to created art by the use of all the available tools and methods of today. This results in works of fantasy and disassociated thought, containing all the other elements that make up the free thinking experience.

Massurrealism is the realization of a quest that explores the fertile ground that encompasses both reality and imagination -- the conscious and the subconscious. In Massurrealism the artists combine images from the outer world (the Mass) and inner world (the Surreal). Massurrealism thus brings disparate sides of our life into direct association, juxtaposing personal symbols with the imagery of mass culture, often combining the conflicts themselves -- the trendy sophistication of a cocktail with the simple innocence of inquisitive goldfish. What is real, we might ask. What is imagined? These new images offer a glimpse into a universal hologram; a view that points at something beyond just images; a vision that may explain nothing -- yet might just explain everything. As such, Massurrealism pursues what is perhaps the ultimate realism.
 

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